Bespoke market strategy and research
Services
Waypoint provides a full range of market strategy and research services all designed to help your business grow.
Market Strategy
Get a clear understanding of your market and the opportunity
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Market Sizing
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Supply and Demand Analysis
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Gap Analysis​
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GTM Strategy
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Positioning and Messaging
Competitive Analysis
Know your competition so you can better distinguish yourself.
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Market landscape
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Competitor profiles
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Competitive threats and opportunities
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Online Presence
Understand how you are perceived online and how to improve.​
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Online reputation
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SEO and GEO
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Social Media
About
I spent the last decade I've focused on the challenge of taking a software define interconnection platform from its early stages and scaling it to over $250M in annual revenue across 65 global markets. As a Director, I led a global team and drove a 30% year-over-year increase in marketing-qualified leads.
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From architecting core messaging to equipping a 1,000+ person sales force with winning collateral, my mission was to translate complex product features into crystal-clear value propositions for every target segment.
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I’m now bringing that same growth playbook to other businesses. You don’t need a huge budget to use the strategies that actually work—you just need to know which levers to pull.
Nathan Record - Principal
